fitness consultancy

Jon and his team act on a consultancy basis for private individuals, luxury hotels, ‘forward-thinking’ businesses and sports brands.

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in-between line

who we've worked with

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discoverour services

Image Gym Concept & Design

Gym Concept & Design

We design bespoke, luxury gyms for the most demanding of clients. We see the world differently to most so our solutions for homes, offices and yachts are innovative and tailored to your exact requirements. We will transform your space into something truly unique.

Image Fitness Experiences

Fitness Experiences

We prefer our clients to ‘advance’ rather than ‘retreat’ so our bespoke fitness experiences are designed to both delight and excite. Whether its a high-adrenaline fitness adventure, or a more holistic experience let us create something you will remember forever for you and your family, friends or colleagues.

Image Fitech Brand Partnerships

Fitech Brand Partnerships

Our specialist knowledge of behaviour change psychology and how it interacts with Fitech and digital fitness brands makes us truly unique in this space. If you are a Fitech start up that would like to understand client retention, fitness influencers and develop long terms brand partnerships we can help.

What they say

"Gasp, pant, phew…that’s enough! If anything can turn you into a chiseled whippet, it’s the regime of Jon Denoris!"

Boris Johnson
Secretary of State for Foreign Affairs

"With Club 51 it’s about eating right, making sure that your mind is right and that you are focused on everything."

Grammy Award Winning Singer & Songwriter

"Club 51 take time to get to know you and your goals but also take into account the reality of your work and life schedule."

Client Lead, Ogilvy

start your journey

Call us now on +44 (0)203 982 3856 to discuss your intelligent fitness journey. Alternatively you can email us at or fill out the form below.

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